Level 4 CIM Digital Marketing Techniques Award

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Level 4 CIM Digital Marketing Techniques Award

Home| Business and Professional| JEBC053

Level 4 CIM Digital Marketing Techniques Award

Higher Education

Course Overview

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Course Content

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.

By the end of this module you should be able to:

Unit 1: Digital Techniques

Understand digital marketing tools and techniques (15%)
Assess different applications of digital marketing (15%)

Unit 2: Digital Enhancement

Know how to integrate digital and offline marketing (15%)
Understand approaches to enhancing stakeholder engagement (20%)

Unit 3: Digital Management

Know how to develop a digital marketing plan (20%)
Apply and adapt digital marketing analysis (15%)

Entry Requirement

You must be a minimum of 19 years of age to study this qualification.

You must have achieved one of the following:

Level 3 CIM Certificate
Any relevant level 3 qualification
Any UK degree or international equivalent
International Baccalaureate (equivalent to NQF level 3 and above)
Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto level 4.

All students are required to join as CIM members. CIM Registration is payable directly to the awarding body.

Additional costs:

In addition to tuition fees, you will be required to register to become a CIM member and pay for assessment bookings.

£65 CIM membership fee paid directly to CIM
£TBC assessment fee (per module) paid directly to CIM

Assessment

The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

Where does this course lead to

You will be able to take your qualification with you into employment. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and is highly valued by employers.

You can also progress to study the Level 6 CIM Professional Diploma.