Level 4 CIM Professional Digital Marketing Certificate

Enrol Now

Level 4 CIM Professional Digital Marketing Certificate

FIND A COURSE

Home| Business and Professional| JEBC055

Level 4 CIM Professional Digital Marketing Certificate

Enrol Now

Level 4 CIM Professional Digital Marketing Certificate

FIND A COURSE

Home| Business and Professional| JEBC055

Course Introduction

This course is designed for aspiring digital marketers and current professionals looking to enhance their skills. Build on your tactical marketing skills to progress in your marketing career and contribute professionally at an operational level within your department.

To gain the Certificate in Professional Digital Marketing, you will need to complete the below modules.

Marketing Impact
Planning Integrated Campaigns
Search Engine Optimisation (SEO)
Social Media Marketing

Course Content

This course consists of the following Modules:

Marketing Impact: This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Planning Integrated Campaigns: This module is designed to help develop an understanding of the rapidly changing marketing landscape. Candidates will learn about the core concepts of marketing and explore digital innovation. Candidates will gain an understanding of how content plays a crucial role in the customer lifecycle and how audiences interact with both digital and traditional media. This module will also teach candidates how to create integrated marketing campaigns across various channels, online and offline, and how to measure their effectiveness.

Social Media Marketing: This Module provides the knowledge and skills to develop and implement successful social media marketing activities. You will learn how to apply a range of social media channels and to produce suitable content to enhance an organisation's digital activities - you will gain the skills to produce an effective social media plan and measure its outcomes.

Search Engine Optimisation (SEO): This module focuses on the importance of Search Engine marketing for organisations as part of their digital marketing strategy. You will learn the key success factors for Search Engine Optimisation as well as how to create effective paid search campaigns to achieve marketing goals.

Entry Requirement

It is recommended that you complete the Level 3 CIM Professional and Digital Marketing Foundation Certificate before starting this course; however, this qualification is not mandatory. You will have the chance to discuss the course in more detail with the tutor before enrolling, ensuring it is the right fit for you.

Assessment

This course is assessed via online exams.

Where does this course lead to

You can progress to study the Level 6 CIM Professional and Digital Marketing Diploma once completing all modules.

How to Enrol

If you have any questions about this course, please call 01256 306484 or email information@bcot.ac.uk.

After discussing the course and confirming its suitability, you’ll receive an enrolment code to enrol online.