Level 4 CIM Planning Campaigns Award
Level 4 CIM Planning Campaigns Award
Level 4 CIM Planning Campaigns Award
Level 4 CIM Planning Campaigns Award
Level 4 CIM Planning Campaigns Award
Higher Education
Course Overview
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Course Content
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Campaign Process
- Understand the process of planning a campaign (15%)
- Know how to undertake an internal and external situational analysis (15%)
Unit 2: Planning Campaigns in Action
- Know how to develop a successful campaign plan (30%)
- Understand how to implement a plan in practice (20%)
Unit 3: Campaign Success
- Understand the principles of monitoring a marketing campaign (10%)
- Know how to undertake a post campaign evaluation (10%)
Entry Requirement
You must be a minimum of 19 years of age to study this qualification.
You must have achieved one of the following:
- Level 3 CIM Certificate
- Any relevant level 3 qualification
- Any UK degree or international equivalent
- International Baccalaureate (equivalent to NQF level 3 and above)
- Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto level 4.
All students are required to join as CIM members. CIM Registration is payable directly to the awarding body.
Additional costs:
In addition to tuition fees, you will be required to register to become a CIM member and pay for assessment bookings.
- £65 CIM membership fee paid directly to CIM
- £TBC assessment fee (per module) paid directly to CIM
Assessment
- The assessment will require submission of an assignment based on a theme and an organisation of choice.
Where does this course lead to
You will be able to take your qualification with you into employment. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and is highly valued by employers. You can also progress to study the Level 6 CIM Professional Diploma.
How to Enrol
For any questions, please call 01256 306484 or email information@bcot.ac.uk.